Customers Think Fuel Efficiency Is Worth Higher Price

Nov 15, 2011

A poll conducted by Consumer Reports in late October showed that an overwhelming majority of American consumers would support higher fuel-economy standards and would be willing to pay a premium for high-efficiency vehicles. Take a look at some of the figures from the study and see if you feel the same way about your fleet vehicles:

-93 percent of respondents supported an overall increase in fuel efficiency. 

-77 percent agreed that automakers should produce more fuel-efficient vehicles and that the government should increase and enforce efficiency standards.

-81 percent of respondents said they were willing to pay more for a fuel-efficient vehicle if it would lower their operating costs.

-79 percent said the price of gasoline was their biggest concern moving forward.

-56 percent said they would consider alternative-power vehicles like hybrids or electric cars as their next vehicle.

-89 percent said new lower costs were their primary motivation for considering these vehicles. 

-80 percent agreed that consumers should receive incentives in the form of rebates or tax credits to buy fuel-efficient or alternative-fuel vehicles.

-80 percent agreed that fuel-economy standards should require automakers to increase the overall fleet average to the White House’s proposed 55 miles per gallon by 2025. 

Remember, better fuel efficiency is just one way to save on fuel. Managing your purchasing and avoiding unnecessary expense should be a large part of your fueling strategy. 

(Tags: Fuel Efficiency, Study, Statistics)
Photo courtesy of Justin Taylor and re-used under the Creative Commons license.