Last Mercury Becomes a Fleet Vehicle

Jun 21, 2011

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In June 2010, the automaker announced its plan to focus on the Ford and Lincoln brands and cease production of Mercury vehicles by the end of fourth quarter 2010. However, delayed parts shipments caused by snowstorms pushed production of the final vehicle into the start of 2011.

Mercury, which accounted for 0.8 percentage points of Ford's overall 16-percent U.S. market share, was originally created in 1938 as a premium offering to Ford. The first model, the 1939 Mercury 8, went into production in 1938. The vehicle sold for $916 and boasted a 95 hp V-8. Sales for the first year total were 65,884 vehicles, according to Ford.

[via Fleet Financials]

Photo courtesy of Miguel Vaca and re-used under the Creative Commons license.